The New York Times Company has announced new details about its ongoing blockchain publishing experiments and shows that the block chain allowed by Hyperledger Fabric is used to ensure the origin of the digital files.
The New York Times uses Blockchain to fight counterfeit news
On Tuesday, a new website was released for the publisher’s News Provenance Project, which explains how the research and development team of the canceled newspaper plans to use the approved blockchain of Hyperledger Fabric to authenticate news photos in partnership with IBM Garage, the technology giant’s accelerator program. to use.
The project aims to combat misinformation and distorted media, which it claims to harm small and large publishers alike. “News consumers [who] are deceived and confused …. eventually become tired and apathetic to news, “says the website.
The New York Times and partner companies will conduct a proof-of-concept from July to the end of 2019 to find a way to gain confidence in digital files. The project aims to store the “contextual metadata” of a message in a block chain, including when and where a photo or video was taken, who took it, and information about how it was edited and published.
Blockchain technology is designed to assist the project in recording metadata about video and audio recordings published by news organizations. The New Provenance Project is currently in its first phase of creating a photojournalistic proof-of-concept showing how such a block-based system could work in a scalable way. The page indicates:
“Our first work is to explore a blockchain-based system for recording and sharing metadata about media – especially images and videos – published by news organizations. We also conduct user experience research to identify the types of signals that can help users identify authentic media.”